You may be very good at expressing your opinions, especially when you want to change someone’s mind.

What you may not know is that if you truly want to change someone’s mind, you have to stop thinking about your opinion and start thinking about your audience.

This tutorial, with a free infographic to download, will show you very clearly the difference between writing an opinion and writing to persuade an audience.

Opinion versus Persuasion

Writing or expressing an opinion is all about what you like; convincing another person to do something is all about what they need to hear to be persuaded.

Here’s an infographic that shows the difference between writing an opinion and writing to persuade. After the infographic, I’ve included a short writing exercise you can do quickly. My writing class just did it, and they had fun sharing their ideas about alligators, snow leopards, snakes, and so forth.

To download the infographic for the tutorial, click here.

Writing exercise: Do this one step at a time.

1. Write your opinion of an animal you love or hate. It can be a particular animal (“I love my pet alligator”) or all animals of a kind (“I hate all snakes”). Then make a list of about 3-5 reasons why you love or hate this animal. When you have finished your list, put it aside.

Note: When you have strong feelings about your topic, writing is easier. One student in my class had a hard time coming up with three reasons why she disliked her animal. I asked her to think about an animal she had some strong feelings about—really loved or truly hated. She switched her animal to snakes and wrote four wonderful reasons why she hated snakes.

2. Now you are going to persuade a friend to buy this animal as a pet. Make a list of 3-5 reasons why your friend should buy this animal as a pet. Or, if you wrote about a hated animal, persuade a friend NOT to buy this animal as a pet. Make a list of 3-5 reasons why your friend should avoid this animal as a pet.

3. Make a Venn diagram like the one in the infographic, if you wish. Look at both lists. How many reasons are the same in both lists? How many are different? WHY are they different?

By now I think you see that when you write to persuade others, you will be more effective if you make your list of points fit your audience. Take yourself out of the equation and try to connect your audience with your topic.

If you want to take this lesson further and write a short persuasive essay, you’ll find a great list of 100 persuasion topics here.

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