When is a commercial not a commercial?
When it’s written to look like a movie trailer, complete with spies, secret missions, and a plot line.
The Ford Motor Company’s latest commercials for their cars and trucks resemble movie trailers, which you can see on YouTube here and here . Other elements that aid in the “movie” look are the colors (blues and grays), lighting, and the spy-movie music.
View at least one of the commercials and then come back here for more thrills and excitement.
Now it’s your turn: Write a commercial for a vehicle of your choice. The commercial should resemble a mini-movie or a movie trailer with a plot, characters, and jeopardy. How will this vehicle solve the characters’ problems or save the day? What amazing features of this vehicle will you choose to show your audience through your commercial?
