SHARON’S BLOG

You may be very good at expressing your opinions, especially when you want to change someone’s mind.

What you may not know is that if you truly want to change someone’s mind, you have to stop thinking about your opinion and start thinking about your audience.

This tutorial, with a free infographic to download, will show you very clearly the difference between writing an opinion and writing to persuade an audience.

Opinion versus Persuasion

Writing or expressing an opinion is all about what you like; convincing another person to do something is all about what they need to hear to be persuaded.

Here’s an infographic that shows the difference between writing an opinion and writing to persuade. After the infographic, I’ve included a short writing exercise you can do quickly. My writing class just did it, and they had fun sharing their ideas about alligators, snow leopards, snakes, and so forth.